US Sports Betting Explodes First Week of NFL Season


The time for US sports betting has arrived, as tens of millions of Americans now have the choice to bet legally with state-approved and regulated sports books this NFL season. The combination of new sports betting states and American consumers migrating to legal sports books has resulted in the highest four day stretch of geolocation transactions ever recorded by GeoComply, whose compliance services are used to support nearly 100% of the online US sports betting market.

“Preparing for this NFL season has been a process that began before the end of last season, and we expected high volumes, but what we have seen has surprised us nonetheless,” said Lindsay Slader, Managing Director of Gaming for GeoComply. The data tells a remarkable story about the growth of the industry in a short period of time. This success is a credit to all our clients and state regulators, who have worked tirelessly to prepare for the start of the new NFL season.”

According to the data collected and analyzed by GeoComply, there were 58.2 million geolocation transactions across 18 states and the District of Columbia, from Thursday, September 9th through 7 PM ET on Sunday, September 12th. This represents a 126% increase from the same period of the 2020 NFL season when GeoComply processed 25.8 million transactions. The states with the highest volume of US sports betting transactions were New Jersey, Pennsylvania, Michigan, Illinois, and Arizona, which just launched on the first day of the NFL season. More than 6.1 million geolocation transactions from more than 271,000 newly-created accounts have been placed since Thursday.

About GeoComply Solutions Inc.

Founded in 2011, GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. Our award-winning products are based on the technologies developed for the highly regulated and complex U.S. online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments and cryptocurrency industries, building an impressive list of global customers including Amazon Prime Video, BBC, Akamai, Sightline, DraftKings, FanDuel, and MGM. For more information contact Randy at with any questions.

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