S
portsbook and online casino operator LV BET announced Friday a new partnership with English Football League (EFL) Championship football team West Bromwich Albion for the 21/22 season.
Under the terms of the agreement, LV BET has secured extensive digital and matchday coverage rights, and will use a “fans-first” strategy to “keep The Baggies faithful and engaged with edge-on-the-seat action throughout the season”, the company described in a statement.
LV BET will also run a weekly competition with prizes including matchday experiences and team merchandise. The company has also stated that it will “actively encourage a responsible approach to safer gambling”, as it “aims to promote responsible gambling throughout its communications while delivering unique, compelling content for fans”.
In an official press release, CCO of LV BET Marcin Jablonski spoke about the collaboration and said: “Partnering with a storied club like West Bromwich Albion presents us with a unique opportunity. This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximising our partnership rights and taking our brand presence to new heights in the UK.”
Commercial Director at West Bromwich Albion, Simon King, commented: “LV BET have demonstrated a history of sponsorship in football to date but have yet to partner with a UK Club. We’re delighted that we were able to showcase the Albion as being the perfect candidate to meet this requirement”.
“We understand how important it is to ensure we promote responsible gambling and we’re happy that our new partner shares this value. As well as this, we’ll also be working hard to ensure our supporters benefit from this relationship through the release of unique content and special prizes to be won throughout the season”, he concluded.