BGO to Sell UK Customer Database After Surrender of License

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After giving up its license in the UK last month, the once-popular British BGO casino has decided to exit the market and sell its UK casino database. This, according to an exclusive story on iGaming Business.

The BGO.com domain is still available to players outside of Great Britain, and those in the UK can access banking facilities but no games. The BGO domain will be offered for sale as well, according to the report.

Players at the company’s sites licensed outside of England; powerspins.com, vegasluck.com, and chilli.com should not expect any interruption in services as far as we can tell from the published information and visits to those sites from a foreign desk. We were also able to load the Aldreny licensed 7Casino.com as well as BGO.

Less Appetite for Market

A representative of BGO reportedly told iGB that it “makes little sense” to continue to operate in a regulated market where the fines are not proportional to the size of the operation.

The unidentified source continued: “It is with regret that BGO surrendered its license after nine successful years, but it was the right decision to protect the players, staff, and affiliate partners from a potential default. We welcome offers on the database and brand from other operators with a remaining appetite for the market,” according to the report.

The highly reliable London-based source, in the media since 2003, and which has published interviews with CEOs of FTSE 100 and FTSE 250 companies, related that the database spans 9 years and includes 430,000 active accounts registered in Great Britain across all its brands and has produced net gaming revenue of £300m in that time.

An announcement by the Gaming Commission of Great Britain last month, stated: “The review and consequent suspension follows concerns that activities may have been carried out contrary to the Act, not in accordance with conditions of their license and that the Licensee may be unsuitable to carry on the licensed activities. Failing to protect consumers was a key consideration in the suspension decision.

Voluntarily Surrendered Suspended License

Commissioners suspended the company’s license on October 15, 2021, with immediate effect and BGO Entertainment surrendered its operating license to the Gambling Commission on October 22.

Although the BGO operators had a few brushes with the Commission over the years, the site was highly rated and enjoyed good reviews. The branding was highly successful but some of the advertising ran afoul of strict UKGC rules when the company was slow to keep up with new regulatory requirements.

Source: BGO owner puts player database up for sale, iGaming Business, November 23, 2021

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