As it continues its expansion effort throughout Latin America, online casino game provider Pragmatic Play has inked a multi-vertical content deal with BPlay in Buenos Aires.
Courtesy of the agreement, the iGaming provider is to supply two of its most popular portfolios, slots and table games, to the online casino for its players in within the South American country’s capital city to enjoy.
The agreement is one in a series of recent commercial deals for the Gibraltar-based multi-product content provider after in June 2021 securing authorization from local regulator Lotería de la ciudad de Buenos Aires (LOTBA) to launch its products in the City of Buenos Aires.
Strategic tie-up:
Explaining the importance of partnering with top developers, Sebastian Puente at BPlay said…
“In line with our growth strategy we strive to ensure the best content from the industry’s leading developers to maintain our position at the fore of the market. Pragmatic Play’s range of slots and table games are an integral part in achieving that goal.”
BPlay is a collaboration between 888 and B-Gaming, which is owned by Boldt S.A., one of Argentina’s oldest iGaming companies and experienced operators of both land-based and online brands in the important Latin American region.
Soon, the supplier’s most popular titles in the South American country, such as Madame Destiny and Congo Cash, will be available to the digital domain’s players.
Essential partnerships:
Also commenting on the commercial deal, Pragmatic Play’s Vice President of Latin America, Victor Arias, said via company news that it is “essential” to partner with the “leading operators in any jurisdiction” they move into and “BPlay fits that bill.”
Confidently, the VP adds that their slots and table games will “enhance its already strong proposition” and they look forward to seeing how the online casino’s players react to their titles.
LatAm push & accolades:
The latest agreement, meanwhile, further expands Pragmatic Play’s presence in the fast-evolving market after recently adding another partner in Argentina, having joined forces with Jugadon.bet.ar in Buenos Aires.
Under that deal, the online casino’s customers are now able to experience titles from the successful John Hunter series as well as the developer’s collection of Megaways hits, including The Dog House Megaways and Great Rhino Megaways, which feature the popular mechanic on lease from Australian developer Big Time Gaming (BTG).
The partnerships are positive steps for the provider as it continues to grow its footprint in key strategic markets across Latin America, following its recent industry recognition via multiple awards, including the Best Game Producer in the Brazilian iGaming Summit Awards and at the EGR Operator Awards for its player-favorite slot Gates of Olympus, which was released in February 2021.
Coming soon:
Fans can look forward to Pragmatic Play dropping its first title of 2022, Magician’s Secrets, on January 6th! The highly volatile slot is played on a 6-reel, 4-row game panel, has 4,096 paylines, and a 5,000x max win.