Zitro announced Thursday its decision to cancel its participation as an exhibitor at this year’s ICE London show.
“It has not been an easy decision to make, and we had been looking forward to our participation, but there are many reasons that have caused us to withdraw from the event, being the main ones, the worldwide concern over the Omicron variant, the inconvenience of the new show dates clashing with Easter break, and the expected low attendance particularly of customers from other continents,” the company stated in a press release.
“Zitro strongly believes in ICE London as the key international tradeshow for the European market and is enthusiastic about participating in the next edition of ICE’23, as we have always done over the last years. We are looking forward to reuniting in the right circumstances and to showcase our amazing products to casino operators from all over the world,” its statement concluded.
Clarion Gaming decided to postpone ICE London from its traditional February dates to April 12-14, due to concerns over the Omicron coronavirus variant spread. Earlier this week, Merkur also announced its decision to withdraw as an exhibitor from ICE London 2022 claiming that, for a number of reasons, the Gauselmann Group’s firm’s “substantial investment” in the event would be “unable to show a positive return.” Among these reasons, the company cited the start of the Easter holiday period, the Omicron variant health risks, and additional logistical difficulties that stem from the UK’s Brexit withdrawal, which it said would lead to a negative impact on the visitor numbers.
However, ICE London’s new dates found support from the owner of London Hippodrome Casino, Simon Thomas; European Casino Association Chairman Per Jaldung; ECA Secretary General Hermann Pamminger; and The Gambling Business Group.