NBA’s Milwaukee Bucks have signed a multi-year partnership with Betway, which makes Super Group‘s global online betting and gaming brand the Wisconsin-based Official Gaming Partner.
Per the new deal, Betway will receive in-arena branding throughout Fiserv Forum and on Bucks digital assets as part of the Betway Game Rewind, which will highlight the Bucks’ last matchup against their current opponent. This announcement follows Betway’s partnership with eight other NBA franchises.
“We’re thrilled to partner with Betway and bring their world-class brand to Bucks fans,” Bucks Chief Business Development & Strategy Officer Matt Pazaras said in a press release. “Betway has been a fantastic partner to work with from the start and we look forward to growing our relationship with one of the premier online betting and gaming brands in the world.”
Hey Milwaukee! We’re thrilled to announce our partnership with the defending champions the Milwaukee @Bucks. 🤝
Full details here ⬇️https://t.co/oFiyelzbV1
— betway (@betwayusa) February 9, 2022
“Adding to our already impressive portfolio in the NBA, we’re very happy to welcome the Milwaukee Bucks to our family of partners,” said Betway CEO Anthony Werkman. “The Bucks are having a great season in the NBA and we’re looking forward to sharing the thrill of their successes together.”
Super Group has recently began trading on the New York Stock Exchange. This week, Betway also announced that is taking Simplebet‘s fully automated real-money micro-betting products live on its platform ahead of the Super Bowl game on Feb. 13, for its users in New Jersey, Pennsylvania, Colorado, Iowa and Indiana. These five states are part of a group of up to eleven states where Digital Gaming Corporation has secured market access. Super Group and DGC have executed a definitive agreement under which Super Group will acquire DGC, subject to customary regulatory approvals.