Sports media company VSiN announced Thursday that it has become the latest broadcaster to join the American Gaming Association‘s Have A Game Plan. Bet Responsibly. public service campaign.
VSiN’s General Manager Len Mead explained: ”As the first sports media company dedicated to providing sports betting news and analysis, we believe that consumer education is core to VSiN’s strategy. We hope that partnering with AGA’s Have A Game Plan campaign will further this commitment with dedicated responsible gaming messages.”
VSiN will activate the campaign through on-air public service announcements on digital channels, regional sports networks, and national and local radio. This complements VSiN owner DraftKings’ commitment to the campaign, which goes back to June 2021.
Cait DeBaun, AGA’s Vice President of Strategic Communications and Responsibility, added: “VSiN pioneered sports betting media and is a go-to source for new and experienced sports bettors alike. Meeting consumers where they are is critical to consumer education and we’re excited for Have A Game Plan to reach VSiN’s highly engaged audience.”
Launched in 2019, AGA’s Have A Game Plan campaign unites the broad sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible wagering. These include setting a budget; keeping it social; knowing the odds; and playing with legal, regulated operators.
VSiN will join Have A Game Plan’s growing list of media partners, as well as partners across the sports and gaming landscape, including Barstool Sportsbook, BetMGM, betPARX, DraftKings, Entain, FanDuel, MLB, MGM Resorts International, NASCAR, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, and many more.