Data-driven sports betting tracking and analytics app Juice Reel announced Monday that former CBS Radio President and CEO and former VSIN Chairman Dan Mason will join the company as an Investor and Strategic Advisor. Furthermore, the business also announced that RAFAMEDIA, a transaction advisory company, will also be functioning as a consultant to Juice Reel.
Juice Reel Founder and CEO Ricky Gold said: “Dan brings instant energy to our team. His excitement about Juice Reel is infectious, to say the least. His skillset of leadership and marketing is well documented throughout his career and he is one of the very few executives that understand both the media industry and the sports gambling industry. I couldn’t be more excited for all that Dan brings as we continue to scale our business.”
Dan Mason added: “Ricky has built a terrific product at Juice Reel. The app is unique. As soon as I began using the Juice Reel app, I knew he had a big hit on his hands. I’m happy to be an investor here and a part of the excitement. It’s going to be a fun ride.”
Mason was inducted into The Broadcasting and Cable Hall of Fame in New York in April of 2022. Most of his broadcasting career was spent At CBS Radio. He also has served as a Senior Advisor to iHeart Media, Inc.
Dan Mason is also a board member of The Broadcaster’s Foundation of America where he was also the former Chairman. Dan Mason joined VSIN as Strategic Advisor in 2017 and was elected Chairman in 2019. VSIN was sold to DraftKings in 2021.
Founded by former technology and data integration analyst Ricky Gold, Juice Reel aims to combine comprehensive technology, a rapidly growing userbase and a compounding dataset “to create value for an array of stakeholders in the sports betting industry.”
Launched in September 2021, Juice Reel is described as a sports-focused platform that automatically syncs all users’ bets into one place to create “an industry-leading bet tracking, aggregation, and analytical experience.”