FanDuel has entered into a new partnership with the Canadian Football League (CFL). As part of the deal, the Flutter Entertainment-owned brand will become the league’s first authorized gaming operator and an official sportsbook partner.
Ontario customers will be able to place bets on the CFL through FanDuel, which secured a license in the Canadian province ahead of the launch of legal sports betting in April last year.
Betting markets will include in-game player props, such as anytime touchdown scorer, and a range of futures bets, including for the winner of the 110th Grey Cup. The CFL season began on June 8 and will run through the end of October.
“Responsible sports wagering is another way for our league to further its connection with our fans,” said CFL chief commercial officer Tyler Mazereeuw. “In addition to taking in our fun, fast and entertaining brand of football, some fans may wish to engage with the game on a more personal level. We’re excited to work with FanDuel to deliver an exciting and innovative betting experience.”
“We are very proud to kick off our partnership with the CFL, a league with some of Canada’s most passionate fans,” said Dale Hooper, GM of FanDuel Canada. “The CFL is a Canadian institution, and we are excited to provide sports bettors with an industry-leading experience.”
Hooper also highlighted the parties’ commitment to responsible gambling under the new deal. “Responsible gaming is the foundation of FanDuel’s core values,” he stated. “It is built into everything the company does – from employee training, to in-product features and marketing strategy.”
The deal follows FanDuel’s track of consistently leveraging partnerships with sports leagues in North America, including its partnership with the MLB. The sportsbook is the co-exclusive sports betting partner of the league and uses MLB branding across its marketing campaigns.
FanDuel is also an official sports betting partner of the NFL. The operator’s relationship with TSN makes it a natural fit to work closely with the CFL, as the two parties formed a multi-year partnership in April 2022. At the time, FanDuel became the official sportsbook partner for TSN, which broadcasts CFL games across Canada.