The Canadian Football League (CFL) has named online betting and gaming company 888 an Official Authorized Gaming Operator and advertising partner in the province of Ontario. Central to this collaboration will be the 888 Rivalry Games, “the fall’s marquee matchups featuring a number of the league’s biggest clashes.”
“The CFL and 888 are the perfect match,” said Roi Nadler, Head of Canada at 888. “Through our high-quality, entertaining, and exciting games, we are committed to delivering an exceptional experience, ensuring CFL fans can find ways to keep the action going, even once the matches are over.”
Founded in 1997, 888 offers gaming across its Casino, Sports and Poker products. As an Official Authorized Gaming Operator of the CFL, 888casino.ca will also begin placing advertisements within Ontario’s stadiums, via TV broadcasts and on the CFL’s digital domains.
As part of its partnership, 888 will present a fall slate of the CFL’s premiere contests as the season ramps up toward the postseason and the Grey Cup championship. The 888 Rivalry Games will feature every East Division team going head-to-head with playoff berths and seeding on the line, including the final game of the regular season between the Toronto Argonauts and the Ottawa REDBLACKS.
888 RIVALRY GAMES are:
- Saturday, September 23 at 7 p.m. ET – Hamilton at Toronto
- Saturday, September 30 at 4 p.m. ET – Montreal at Ottawa
- Saturday, October 14 at 7 p.m. ET – Ottawa at Toronto
- Saturday, October 28 at 7 p.m. ET – Toronto at Ottawa
“The CFL’s unique brand of fun, fast and entertaining football soars to new heights in the fall,” said Tyler Mazereeuw, Chief Commercial Officer of the CFL. “The changing colors of the leaves bring greater intensity, more electrifying action and even bigger stakes to the football field. Our partnership with 888 offers another way for our incredible fans to enjoy our great game and take in the excitement.”