In an analysis of which online game suppliers have become the most successful in recent times and which games are the most popular, SOFTSWISS, a leading crypto gambling provider based in Malta, was kind enough to offer all-inclusive ecosystem of end-to-end software solutions and share important insights into the regional markets. Additionally, the analysis below is introduced according to data from the SOFTSWISS Game Aggregator covering H222 and H123.
Europe
Slots stay famous in Europe, although they lost almost 5 p.p. throughout the second half of 2022 and the first half of 2023. However, regardless, their market share still surpasses 80% when looking at the other games. Contrary to this, the card games category enhanced its position by nearly 4 p.p.
Furthermore, the best 5 most famous game categories went through little changes in the second quarter of this year. The total wagers amount in the craps games category saw a slight growth, increasing 2.7 times compared to the former quarter. This increase in performance was ranked a number 5 for this type of game when looking at the best rankings, replacing the casual games category.
As for the most famous games throughout 2022, there are Midas Golden Touch, Big Bamboo and Gates of Olympus. Relatedly, the environment of the best games showed important quarter-to-quarter variations.
And finally, the most famous game suppliers for Europe are Amusnet (EGT), Evolution, Relax Gaming, Amatic, BGaming, Push Gaming and Pragmatic Play. However, their ranking had subtle quarter-to-quarter changes.
Asia
As for Asia, the best 5 most famous game categories have shown a steady trend since the last quarter of last year. Slots occupy an important position and their market share surpasses 80% in relation to other categories. Regarding most famous games, Gates of Olympus held the top spot in the fourth quarter of last year and has managed to maintain that position ever since. However, there’s another famous game, Bonanza Billion, which has seen fluctuations in its rankings within the top five, which started from the end of 2022. The total wagering amount of Aviator doubled throughout the first half of 2023, making the game the leader. Contrary to this, the once famous game, Hot Fruits is no longer a top game and lost its popularity throughout the second quarter of 2023.
Furthermore, when it comes to the most famous game suppliers in Asia, it needs to be pointed out that Pragmatic Play, BGaming and Evolution have been fighting relentlessly for positions among the top five during the last 4 quarters under consideration. Amatic and Play’n GO gave up their positions in the rankings to Amusnet (EGT) and 1spin4win and Amusnet topped the list in the second quarter of this year.
In this regard, the Head of SOFTSWISS Game Aggregator, Tatyana Kaminskaya, said: “The popularity of the Aviator game can be explained by simple interface and fast payouts. What sets it apart even further is its distinctive gameplay mechanics, which significantly differ from other crush games in the market. Notably, Aviator provides players with the illusion of “control” over the game, adding an extra level of excitement and intrigue.”
LaTAM
As for Latin America, the best 5 of the most famous game categories have stayed the same as last year, with slots leading the way with a 60% market share. Among the most famous games in the top five are: Roleta Brasileiri – 8.27%, Aviator – 5.97%, Gates of Olympus – 5.24%, Sweet Bonanza – 3.44% and Crazy Time – 3.14%.
Also, Aviator jumped to the top in the fourth quarter of 2022, meaning that it saw an important growth in the total wagers amount, almost 170 million more, compared to the former quarter. This achievement moved its supplier, Spribe, from 10th place in third quarter of last year to the fourth in the second quarter of this year, eliminating Play’n GO from the top five. Other suppliers, notably BGaming, Evolution, Playtech and Pragmatic Play stayed in the top five with slight change when it came to their rankings during 2022.
Moreover, the best 5 most famous games account for nearly25% of the total wagers amount across every game in Latin America. However, in Asia and Europe, it accounts for nearly 10%. Also, one more significant market trend is the bypassing of roulette slots, and the rising demand for live games.
On that note, Regional Business Development Manager at SOFTSWISS in LatAm, Carla Dualid, said: “Players in Latin America in the context of online gambling may differ from players in Europe in several ways. Most Latin American players bet through mobile devices and prefer online play. Local casino slot players tend to place small but regular bets, which distinguishes them from European online casino players, who, in turn, bet less frequently, but wager larger sums on slots. Speaking about the LatAm market, we should keep in mind that Brazil is the most active player in it. Such factors as economic potential, increasing Internet penetration, mobile accessibility, and regulatory changes are making the Brazilian market more attractive for operators.”
Source: “Are slots losing popularity”. European Gaming. October 3, 2023