iGaming and sportsbook software supplier Soft2Bet announced that Nicolás Campano has joined the company as Sales Director for the LatAm region to further strengthen its team in what the company described as a “key region of growth”.
Campano brings a wealth of experience to Soft2Bet, having worked in senior roles in leading gaming companies such as Play’n Go and Yggdrasil Gaming. In his new position, he will focus on developing the South American client base for the company’s flagship products including Motivational Engineering Gaming Application (MEGA), turnkey platform solutions, white label offerings, as well as the slots studio ELA Games.
According to the company, his recruitment is “part of a concerted drive to expand Soft2Bet’s B2B reach and grow its business and market share in Latin America, possibly the fastest-growing iGaming region in the world currently.”
With this in mind, Soft2Bet will be taking part in the EGR Power Latam in Buenos Aires, Argentina, on February 27-28, the SBC Summit Rio in Brazil on March 5-7, and SiGMA Americas 2024 in São Paulo on April 23-25. In addition, Soft2Bet has initiated a process to enter the Mexican market and plans to expand its regulatory footprint in the region.
“I am thrilled to be joining Soft2Bet as Sales Director Latam. I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention. I am confident that I can help Soft2Bet achieve its ambitious growth targets in Latam,” Campano commented.
Martin Collins
For his part, Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Nicolas joining Soft2Bet is a fantastic addition to our team. Latin America is one of the fastest growing regions in the world for iGaming and he will bring energy, drive, and contacts to develop our growth in the region. I’m looking forward to seeing him get involved and develop our Latam footprint.”
With Brazil’s and Peru’s regulation of online gaming set to go live soon and major markets such as Mexico, Argentina, and Colombia already highly active, South America is a vibrant and growing region for the industry. It is also a region where localization and personalization are key in attracting and retaining players and “Soft2Bet’s gamification features are the perfect fit for operators wanting to grow their activities in South America,” the business said.
Soft2Bet will be present in ICE London next week, where it will showcase its products and solutions at stand S6-210. The newly appointed Sales Director will also be present at the event.
Earlier this month the company announced it will hold an Exclusive Burlesque Partners Party on February 7, 7:30 PM, during ICE London week. The gathering will take place at the Aqua Shard Restaurant, located on the 31st floor of The Shard, London’s tallest building, renowned for its architectural brilliance.