A prominent online gambling company, Betsson.sport produces casino, poker, bingo, and sports betting entertainment content. Its increasingly popular operations have recently resulted in the company’s decision to launch its unique information and entertainment platform in Italy. As Italy is the home of one of the most exciting football leagues in the world, Betsson.sport collaborates with the undisputable football legend Francesco Totti to make the Italian market debut of the operator’s infotainment platform even stronger.
Partnering with Legendary Football Player
In addition to his legendary football achievements, Francesco Totti will be remembered as the player faithful to the Roma club throughout his brilliant career. Betsson.sport’s choice of corporate ambassador is therefore set to benefit from Totti’s knowledge and authority, but also his proven loyal personality capable of making the promotion deal a long-term partnership commitment.
Exclusive Market Debut Offerings
At the same time, Betsson.sport will use the stunning opportunity to make a strong launch with a wide variety of its exclusive content. For this reason, the operator’s so called ‘’infotainment platform’’ will bring an exhaustive streak of interviews, news, and highlights across a wide range of sports competitions and leagues. One may expect that the Italian Calcio will be extensively covered as Betsson.sport seems determined to attract as many Italian sports enthusiasts as possible immediately upon the market debut.
Betsson Sport Club Feature
The reputable operator brings an outstanding content to Italians, but also couples the offering with the initiative ‘Betsson Sport Club’ to invite teams from all sports disciplines to join the club and take advantage of the increased visibility from the national audience. Betsson.sport opens the club for both the participants in the renowned leagues and those from the leagues less exposed to public insight to capitalize on the operator’s unique feature now available across the Italian jurisdiction.
National football hero Francesco Totti said:“I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports. Betsson.sport presents a wonderful opportunity to unite various sports clubs and helping them to realize their full potential.”
Ronni Hartvig, Chief Commercial Officer of Betsson Group, added: “Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football. We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion.”
Targeting Leading Market Position
Betsson.sport commences its Italian story with full confidence in the powerful impact of its innovative offerings and strategic partnerships on the market situation. The inclusion of Totti and the Roma football club in the company’s promotional activities testifies about Betsson’s commitment to starting the Italian journey at a full speed. Such a start announces the exciting journey likely to take the company to a leading position in the lucrative Italian online sports betting market.
Source: “Betsson.Sport Debuts In Italy With Francesco Totti As Ambassador”. European Gaming. March 18, 2024.