International Game Technology has announced a significant partnership with the Atlantic Lottery Corporation, aiming to enhance the gaming experience for players in Atlantic Canada.
Enhancing player experience:
Under the five-year contract, IGT Global Solutions Corporation will introduce high-performing features and captivating new games for Atlantic Lottery players. This collaboration underscores IGT’s commitment to delivering innovative solutions in the iGaming sector.
The agreement includes the deployment of IGT’s advanced cloud-based remote game server (RGS), allowing Atlantic Lottery to offer at least 16 digital instant games annually. This initiative aims to elevate the gaming experience and cater to evolving player preferences. With this technology, players can access a diverse range of games seamlessly, providing them with more choices and entertainment options.
Robert LaLonde, Atlantic Lottery Corporation iGaming Director, emphasized the significance of IGT’s cloud-based RGS in enhancing player engagement. The scalability of this technology will enable real-time modifications to the digital instants library, ensuring a dynamic and immersive gaming experience for players. By staying agile and responsive to player feedback and market trends, Atlantic Lottery can effectively meet the evolving demands of its player base.
Srini Nedunuri, IGT Senior Vice President, Global iLottery, expressed enthusiasm about the partnership and its potential to drive growth for both parties in the company’s press release. By leveraging IGT’s cutting-edge technology and diverse content portfolio, Atlantic Lottery aims to expand its reach and attract new players in the region. This partnership opens up exciting opportunities for innovation and collaboration, setting the stage for mutually beneficial outcomes and sustained growth.
Unrivaled gaming portfolio:
IGT’s RGS platform provides access to a wide array of digital instant games and content featuring popular themes, play styles, licensed content, and progressive jackpot games. The platform’s cross-channel branding, jackpot configurations, and bonusing tools further enhance player engagement and satisfaction. With a rich and diverse portfolio of games, Atlantic Lottery can offer players an immersive and rewarding gaming experience, driving customer loyalty and retention.
With a presence in over 100 jurisdictions worldwide, IGT remains a leader in the global lottery market. The company’s commitment to innovation, integrity, and responsible gaming has solidified its position as a trusted technology provider for numerous lotteries worldwide. By leveraging its expertise and resources, IGT continues to shape the future of gaming, delivering unparalleled experiences to players around the globe.
IGT’s partnership with Atlantic Lottery exemplifies its dedication to delivering unparalleled gaming experiences across various channels and segments. As the gaming landscape continues to evolve, IGT remains at the forefront of innovation, driving growth and engagement in the industry. By staying agile and responsive to market dynamics, IGT ensures that its partners have access to the latest technologies and content, empowering them to succeed in a competitive marketplace.
IGT is a global leader in gaming, delivering entertaining and responsible gaming experiences across multiple channels and segments. With a focus on innovation, player insights, and leading-edge technology, IGT continues to create value for players, operators, and stakeholders worldwide. As the gaming industry evolves, IGT remains committed to driving growth, innovation, and player engagement, shaping the future of gaming for generations to come.