Established game developer and third party aggregator across numerous regulated iGaming markets, 1X2 Network, has taken a significant step in expanding its presence in North America by partnering with BetMGM, a leading sports betting and iGaming operator. This collaboration, announced on May 9, 2024, enhances 1X2 Network’s reach and brings an array of popular games to BetMGM’s players.
Extensive Game Portfolio Now Available
The partnership with BetMGM enables the operator’s players to access a wide variety of slot and crash games from 1X2 Network’s diverse portfolio. This includes highly popular titles like Wolf Strike, Eagle Strike, and 1 Million Megaways™ BC from Iron Dog Studio, Reel Diamonds from 1X2gaming, and the Prospector Wilds series from Prospect Gaming. These games are known for their engaging themes, striking designs, immersive sounds, and exciting gameplay that keeps players engaged with every spin.
BetMGM players will also enjoy the innovative crash game, Crashout Maverick. Developed by 1X2 Network’s arcade division, AD LUNAM, this flagship game has garnered a global following thanks to its action-packed gameplay and near-instantaneous response times.
Initially, the 1X2 Network’s game selection will be available to BetMGM players in Michigan, with Ontario following shortly thereafter. The partnership plans to expand to additional North American markets, subject to regulatory approvals, in the coming year.
Strategic Market Expansion
Kevin Reid, Chief Executive Officer at 1X2 Network, commented on the strategic importance of this partnership: “We have ambitious plans for the North American market and what better way to build further momentum here than by partnering with one of the most prestigious operators, BetMGM. Our games are proving to be hugely popular with players in the US thanks to the great themes, bold design, and gripping gameplay built into each title. This includes Crashout Maverick, which has quickly become one of the top crash games in the market. This is a significant deal for 1X2 Network and really does mark our arrival as a leading content provider in the fast-growing market.”
Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, expressed excitement about the partnership: “The partnership with 1X2 Network is a testament to our commitment to offer the broadest and best content to our players. We look forward to seeing them fire up the reels on big action slots such as Wolf Strike and enjoying the thrills and spills of Crashout Maverick.”
This collaboration underscores BetMGM’s dedication to providing a superior gaming experience to its users by incorporating top-tier content from 1X2 Network. The partnership is poised to significantly enhance the gaming options available to BetMGM players, ensuring a diverse and engaging experience.
The alliance between 1X2 Network and BetMGM marks a pivotal development in the North American gaming landscape. By integrating a wide range of high-quality slot and crash games, the partnership not only broadens BetMGM’s gaming portfolio but also establishes 1X2 Network as a formidable player in the market. As the partnership evolves, players can look forward to an enriched gaming experience with more innovative titles on the horizon.
Source: 1×2 Gaming press release. May 14, 2024.