Carnival Cruise Line has announced a new partnership with Bally’s Corporation to extend exclusive cruise benefits to Bally’s Rewards members. This collaboration aims to attract more casino players to Carnival’s fleet of 27 ships by offering complimentary and discounted cruises to Bally’s Rewards’ Legend, SuperStar, and Star tier members.
The new partnership between Carnival and Bally’s also extends the reach of both brands. Known as America’s Cruise Line, Carnival sails from 14 US homeports and Bally’s operates 15 properties nationwide.
“We’re committed to our Carnival Players Club guests and in Bally’s, we have a partner that values its own loyal guests with the same fervor. We have plenty of fun to go around across our fleet, so we’re excited to bring Bally’s on board with us and look forward to growing this unique partnership,” said Marty Goldman, Carnival Corporation’s senior vice president of global casino operations.
Mike Donovan, chief marketing officer and senior vice president of gaming for Bally’s Corporation, echoed the sentiment: “This collaboration brings together two industry leaders, combining the excitement of Bally’s gaming experience with the unparalleled entertainment and hospitality of Carnival Cruise Line.
“Together, we will create unforgettable experiences for our guests, both on land and at sea,” he said. “This partnership represents a new chapter in our commitment to providing exceptional entertainment and gaming options to our valued patrons.”