Leading iGaming operator ComeOn Group is enhancing its data-driven personalization approach by extending its collaboration with Optimove. Utilizing its proprietary platform technology and sophisticated data warehouse, ComeOn Group aims to deliver a highly tailored content strategy, enhancing the player experience for its entertainment audiences.
The expansion includes the integration of Opti-X, Optimove’s Digital Experience Platform (DXP), into ComeOn’s proprietary sports betting platform, broadening its use beyond the casino sector. This move aims to provide a more customized player experience for ComeOn’s customers and supports the group’s ambitious growth plans in sports betting, according to a press release published by the company.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, stated, “Personalization has always been central to our strategy, powered by our proprietary platform. As we expand our sportsbook business, it is crucial to apply the same personalization ethos across our entire platform and product offerings. Extending our partnership with Optimove will further enhance the betting and casino experience for all our customers through personalized onsite experiences and automated, dynamic CRM content. We are excited to continue our journey with Optimove and deliver best-in-class, personalized sports betting and casino player engagement.”
Matthew Gilbery, Director of Personalization Offering at Optimove, added, “ComeOn Group exemplifies how to tackle personalization at scale. They embrace full multi-channel personalization, optimizing the customer experience without limitations. Organizations like ComeOn present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”
Optimove, the first Customer-Led Marketing Platform and the leading CRM Marketing Solution for iGaming operators, ensures that marketing initiatives start with the customer rather than a campaign or product. This approach has been proven to increase customer lifetime value by an average of 33%. Optimove’s CRM Marketing Solution provides iGaming and Sports Betting operators with the capability to deploy personalized experiences across multiple channels, utilizing unified player data, AI-led multichannel orchestration, and statistically credible incrementality measurement for every promotion, campaign, and journey.
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Founded in 2008, ComeOn Group has established itself as a significant player in the fast-growing iGaming market. The company launched its first online brand in 2010 and now operates a diverse range of brands across various markets. ComeOn Group’s proprietary platform delivers a secure, innovative, and entertainment-focused player experience across both casino and sports betting.
The group’s extensive brand portfolio includes prominent names such as Casinostugan, ComeOn, Saga Kingdom, Galaksino, GetLucky, Hajper, Lyllo Casino, MobileSpin, MobileBet, Nopeampi, PZBuk, Snabbare, Sunmaker, and Suomikasino. As an international employer, ComeOn Group boasts over 500 employees across seven office locations.
In conclusion, the extended partnership between ComeOn Group and Optimove highlights a shared commitment to providing highly personalized gaming experiences. This strategic collaboration aims to drive customer engagement and satisfaction, reinforcing ComeOn Group’s position as a leader in the iGaming industry. The integration of advanced data solutions for both casino and sports betting platforms ensures that ComeOn Group remains at the forefront of delivering tailored experiences that resonate with its diverse audience.