Greentube, NOVOMATIC’s digital gaming and entertainment division, has taken a significant step into the South African market by partnering with Sunbet. This collaboration, supported by NOVOMATIC Africa, marks Greentube’s debut in one of Africa’s most well-established markets.
This strategic move aligns with Greentube’s global expansion efforts, according to the company’s official press release. The partnership will introduce Greentube’s renowned gaming content to Sunbet’s platform, leveraging Greentube Mynt, their innovative technology stack designed for game production and supply.
Greentube Mynt features a state-of-the-art Remote Gaming Server (RGS) as its core component. This advanced system supports a comprehensive games entertainment solution, providing operators with cutting-edge tools for player engagement and retention. Sunbet will launch Greentube’s games using this platform, enhancing its offerings with advanced engagement options and a suite of smart retention tools, including promotional campaigns and tracking systems.
Sunbet, dedicated to maximizing customer satisfaction, continuously seeks to expand its product range with exciting and innovative offerings. The integration of Greentube’s products fits seamlessly into Sunbet’s strategy, significantly enhancing its gaming portfolio and customer experience.
A Milestone for the Supplier
Markus Antl, Greentube’s Director of Global Sales and Key Account Management, commented on the launch: “Launching in South Africa is a milestone for Greentube and we couldn’t have picked a more prestigious partner than Sunbet. Our content will benefit from the experience and local knowledge of such an established operator with a wide customer base. We’re looking forward to introducing our games to a new audience in another territory and are especially thrilled to do so via our Greentube Mynt platform.”
Simon Gregory, CEO at Sunbet, expressed his confidence in the new partnership: “Greentube’s reputation precedes it and so we’re extremely confident of the content we’ll be able to debut to our players. We pride ourselves on the premium products we make available and Greentube’s slots will go a long way to maintaining that pursuit of excellence.”
Recent North American Expansion
In addition to its South African venture, Greentube has recently expanded its presence in North America through a significant partnership with Caesars Digital. This collaboration brought new online casino gaming content to New Jersey and Michigan players, and plans are in place to extend to other states.
The initial rollout included some of Greentube’s most popular titles, such as Thunder Cash, Dolphin’s Pearl, Diamond Cash Mighty Buffalo, and Charming Lady’s Boom. These games are now available on Caesars Palace Online Casino and Caesars Sportsbook & Casino platforms.
Greentube has been active in the North American market since 2021, achieving notable success with its releases. The partnership with Caesars Digital is part of a broader strategy to expand Greentube’s footprint across key American markets, ensuring its content reaches a wide audience.