Denmark’s gambling market experienced a significant boost in June 2024, with total revenue increasing by 37.0% year-on-year to DKK703m (£81.1m/€94.2m/$103.0m), according to the latest figures from the Danish Gambling Authority, Spillemyndigheden. This growth was largely driven by a substantial rise in sports betting, which saw a notable increase during the Euro 2024 football tournament.
Sports Betting Leads the Growth
Sports betting emerged as the standout performer in Denmark’s gambling sector for June, with revenue soaring by 75.7% year-on-year to DKK271m. A significant portion of this, 64.1%, came from mobile betting, reflecting the growing trend of wagering via smartphones and other mobile devices. The Euro 2024 tournament, which began on 14 June and ran into mid-July, was a major driver of this increase. Although Denmark’s national team was eliminated in the round of 16 after a 2-0 loss to hosts Germany, the tournament still generated significant betting activity.
Online Casino Revenue Nears Record Levels
While sports betting was the highlight of June, online casinos remained the largest contributor to Denmark’s overall gambling revenue. Online casino revenue reached DKK303m, marking a 27.2% increase from the previous year. This figure was just shy of the record DKK310m reported in March 2024.
Slots continued to dominate the online casino segment, accounting for 76.4% of the total online casino revenue in June. Roulette contributed 6.7%, while blackjack accounted for 6.6%. Bingo also made a contribution, generating 3.9% of the gross gaming revenue (GGR) for the online casino vertical.
Retail Gambling Sees Modest Gains
Denmark’s retail gambling sector also saw growth in June 2024. Revenue from physical slot machines rose by 6.6% to DKK97m. Of this total, 79.2% came from gambling halls, with the remaining 20.8% generated by slot machines in restaurants.
Land-based casinos, another key component of Denmark’s gambling market, reported DKK32m in revenue for June, representing a 7.1% year-on-year increase.
Self-Exclusion Statistics Highlight Responsible Gambling Efforts
In addition to the revenue figures, Spillemyndigheden released data on self-exclusion through the Rofus platform. As of June 2024, a total of 50,403 individuals in Denmark have self-excluded from gambling. This includes 33,511 people who have opted for lifetime exclusion and 16,892 who have chosen temporary exclusion. The country’s gambling support helpline, StopSpillet, also recorded 32 calls in June, primarily from men aged between 26 and 35.
Source:
Euros and icasino drive Denmark gambling revenue up 37% in June, igamingbusiness.com, August 8, 2024.