As in the previous analysis regarding the opportunity generated by events such as the CONCACAF Champions Cup and the Leagues Cup, 1win Partners, the affiliate program of bookmaker 1win, analyzes how the Olympic Games can help monetize affiliate traffic.
In its report, 1win Partners points out that the three most searched disciplines of the Olympic Games are soccer, basketball, and athletics. Teams such as Argentina’s national soccer team or the U.S. basketball team immediately capture attention, which is of vital importance to take advantage of the interest that fans have in these sports and use the information as part of their content strategy.
As a recommendation, the affiliate program of the bookmaker 1win suggests paying attention to the interactions on the official social networks of these sporting events. In the previous Olympic Games, held in Tokyo, 3.2 million interactions were recorded.
“The best way to increase interaction is to keep the audience informed with live updates on the final predictions of the most euphoric competitions of the moment as well as instant reviews, opinions, and reactions,” the report reads.
Below 1win Partners details several innovative social media strategies that partners can adopt to keep fans engaged:
- Prediction polls on Telegram based on the most trending sports of the moment.
- Narrations and updates from competitions on YouTube.
- Lives on Twitch: 1win has the option to be able to watch the Olympics live and in real-time. Facilitating the interaction of the partner with its followers at the time of making a live from any platform.
- Contests with followers to give away exclusive merchandising of the Olympics.
Before launching any content strategy, 1win adds, it is important to keep in mind that they will be able to access all promotional material related to the Olympics in their affiliate account. Although, at the same time, self-made content is always recommended, as it conveys emotion to viewers in a more natural way.
1win Partners offers the best advice to help you get excellent results and increase your earnings as a partner. Would you like to receive more recommendations to take advantage of the Olympic Games 2024 boom? Follow us on LinkedIn and join the Telegram channel to stay up to date with exclusive content from the program.