Playtech and bet365 have released their bespoke game, Super Spin Roulette, tailored specifically for the Spanish market. According to the companies, the exclusive game has become a huge success amongst players as it offers a random Multiplier with each spin, with the highest possible Multiplier being x540.
According to a press release, the custom-made studio design puts the Super Spin Roulette “at the heart of the action”, with all tables placed around the centrally located Super Spin Roulette game. The game, designed to meet the specific needs of the Spanish market and comply with local regulations, “aligns with the growth strategies of both bet365 and Playtech.”
The partnership focussed on expanding into emerging markets through customized content, is driven by a shared vision to create an innovative and unique customer experience while maintaining their commitment to safer gambling.
Kevin Kilminster
Kevin Kilminster, Chief Product Innovation Officer, Playtech Live said: “We are excited to announce the launch of the second version of Super Spin Roulette, specifically tailored for bet365 customers in the Spanish market. Highlighting our dedication to innovation and the creation of bespoke content, this game resonates with the local audience and we look forward to continuing our journey of growth and delivering exceptional gaming experiences to the end-user.”
Meanwhile, A bet365 spokesperson added: “Super Spin Roulette, the latest game collaboration with our long-standing partner Playtech, has already proven to be a hit with players. Now, we’re taking this successful formula and tailoring it to the Spanish market. We are committed to delivering thrilling and unique gaming experiences to players around the world, and this is just another step in that journey.”
Earlier this month, Bet365 announced the launch of its new ad campaign entitled Breaking News. The campaign includes a brand-new commercial that will air in regulated gambling markets across the world. Developed in partnership with marketing agency Drummond Central, it builds on bet365’s ‘Never Ordinary’ brand promotion which debuted last August.