Uplatform has established a solid presence in the European gaming market, supported by its focus on localization and diverse content offerings. The company’s approach emphasizes understanding regional preferences while providing practical solutions for operators.
The iGaming solutions provider is poised to showcase its latest solutions at the SBC Summit in Lisbon, set for September 24-26. Ahead of the event, Maria Ismailyan, Senior Sales Manager at Uplatform, discussed the company’s goals for expanding its sports and esports offerings, the growing role of AI in gaming, and how esports is driving significant changes in the industry.
What new products and services will the company present and highlight at SBC in Lisbon?
At the SBC Summit in Lisbon, we’re excited to highlight our Sportsbook. Here’s a glimpse of what attendees can expect:
1. Enhanced Sportsbook: Our Sportsbook will be front and center, emphasizing its efficiency, adaptability, and reliability. We’ve designed it to be user-friendly and versatile, catering to a broad spectrum of players with tools that ensure seamless, geo-localized betting experiences. Whether you’re looking for stability or scalability, our platform is geared to support exponential growth.
2. Advanced Data Analytics Tools: We’ll unveil our new suite of analytics tools that provide deeper insights into betting patterns, player behavior, and market trends. These tools are crafted to help operators make data-driven decisions and optimize their strategies.
3. Innovative Mobile Solutions: Our latest mobile offerings will be highlighted, featuring enhanced user interfaces and performance improvements. These solutions are designed to offer a smooth and engaging experience for users on the go.
4. Customizable Odds and Markets: We’ll demonstrate our flexible odds and market customization options, allowing operators to tailor their offerings to specific regions or customer preferences, thereby enhancing engagement and satisfaction.
We’re looking forward to engaging with industry professionals and showcasing how our innovations can drive success in the evolving sports betting landscape.
How would you describe the company’s current position in the European market? What are some of your major clients in the region?
Uplatform is currently a prominent player in the European market, distinguished by its strong reputation and significant presence. The company’s success can be attributed to the diligent efforts of the Uplatform team and the high-quality solutions it provides.
Key aspects that have contributed to Uplatform’s clients success in Europe includes localization options, very rich content, professional consultancy, seamless solutions.
Can you share with us some of the company’s major goals for the rest of the year?
We have exciting plans for 2024. We are expanding our sports and Esports offerings with new titles. We are also launching innovative features in our analytics platform to provide deeper insights and improve decision-making for our partners.
What are the major trends that you see gaining momentum in the online gaming sector?
Artificial intelligence is already being used everywhere, and the gaming industry is no different. It plays a critical role in the design and development of games. AI is used in video games to make them more realistic and challenging. As well as generating dynamic in-game events and levels, AI is also being used to generate opponents who adapt to the player’s skill level.
Esports and Competitive Gaming: The rise of Esports continues to drive growth in the gaming industry, with more investment, larger audiences, and increased professionalization. This trend is complemented by the integration of esports into mainstream media and entertainment. Today in our highly competitive industry, Uplatform has a long-term business and work plan to be very present in the markets with all new trends.