Online sportsbook Hard Rock Bet has announced a collaboration with Duffy’s Sports Grill in Florida, naming it its official Game Day Partner. The partnership between Hard Rock Bet and Duffy’s is expected to enable both brands to engage with sports fans at more than 30 brick-and-mortar restaurant locations across Florida.
Joe Webb, Chief Executive Officer of Duffy’s Sports Grill, said: “We are so proud to partner with Florida’s only legal sportsbook, Hard Rock Bet, and offer our MVPs special promotions when they dine with us. It truly is the perfect sports match-up between Florida’s largest family-owned restaurant chain and the most exciting sportsbook in the nation.
“For decades we have been known as the ultimate sports and dining destination with our eighty-plus TVs in each location, top quality food, and 2 for 1 drinks all day every day. To be able to enhance our MVPs experience with this partnership with Hard Rock Bet is the equivalent of a game-winning score.”
Meanwhile, Nick Menas, Hard Rock Bet’s Head of Partnerships, said: “With a communal sports atmosphere and the passionate fandom of its loyal MVPs, Duffy’s Sports Grill is a perfect complement to Hard Rock Bet. We’re excited to roll with Duffy’s Sports Grill as an official game day partner of Hard Rock Bet, and look forward to driving player engagement and loyalty at their 30 Florida locations.”
While the partnership covers multiple co-marketing angles, Hard Rock highlighted in-person engagements resulting from the collaboration. Duffy’s Sports Grill MVP’s and players who are physically at a Duffy’s location will have the opportunity to capitalize on exclusive offers from Hard Rock Bet during select events.
This is not the only partnership as of late for Hard Rock Bet. In other news, the Seminole Tribe of Florida and West Flagler Associates have reached an agreement to promote jai alai betting on the Seminole’s Hard Rock Bet app.
The partnership, which was announced in late October, came four months after the US Supreme Court allowed a lower court ruling to stand, clearing the way for Florida digital sports betting statewide. As part of the deal, West Flagler has committed to halting all future legal challenges against the Seminole Tribe’s gaming operations.