ComeOn Group, a leading iGaming operator, has successfully expanded its presence in Ontario by adding a sportsbook component to its established online casino platform. Following the acquisition of the necessary permits, this development represents a significant step forward for the company as it aims to double its sportsbook business over the next few years. By combining its proprietary technology with tailored risk management capabilities, ComeOn is strengthening its reach in Ontario’s regulated market, where it joins a select group of 51 licensed operators.
ComeOn Group first entered the Ontario market in April 2022 when it received a gambling license from the Alcohol and Gaming Commission of Ontario (AGCO). This initial authorization allowed ComeOn to offer online casino games to local players, complemented by its popular streaming product, WeSpin. With the latest addition of a sportsbook, ComeOn is broadening its range of services, aligning with a strategic focus to grow its sportsbook operations globally.
The Ontario gaming market, projected to reach C$6.7 billion in 2023, has been a priority for several international operators due to its robust potential. Forecasts indicate that Ontario’s market could experience a 29% increase in total revenue by 2029, with 2024 expected to bring a 20% growth. ComeOn Group’s investment in Ontario reflects its commitment to enhancing user engagement and leveraging the growth potential in a highly competitive market.
Juergen Reutter, Chief Executive Officer of ComeOn Group, expressed enthusiasm about the opportunities within Ontario: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator, it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
Investment in Proprietary Technology and Expansion Strategy
ComeOn Group’s approach to the Ontario market relies heavily on its proprietary sportsbook platform, which is supported by a dedicated risk management and trading team. This in-house platform has enabled the company to create a sportsbook experience that prioritizes safety, engagement, and entertainment. By applying its customizable technology, ComeOn is able to adapt its offerings to specific market needs, ensuring that players receive a localized and unique gaming experience.
In line with its expansion strategy, ComeOn has also recently opened a new hub in Graz, Austria, according to SBC News. This office space is dedicated to sportsbook, technology, and risk management operations, emphasizing ComeOn’s commitment to innovation in these areas. The investment in a centralized technology and risk management hub is anticipated to enhance the scalability of ComeOn’s sportsbook offerings in multiple markets, contributing to its long-term growth ambitions. Moreover, ComeOn managed to join NOGA, the Dutch gambling trade body, after having secured a license that allows it to offer online gambling, sportsbook, casino and live casino to customers in the Netherlands.