Pollard Banknote Limited has joined forces with Premier Lotteries Ireland (PLI), operator of the Irish National Lottery, to introduce an innovative range of digital lottery experiences. This collaboration has resulted in the launch of a suite of eInstant games and a cutting-edge mobile app for lottery players in Ireland, emphasizing convenience, engagement, and player safety.
A new era in mobile lottery:
The collaboration includes the rollout of 11 eInstant games tailored for the Irish market, featuring popular titles like Super Riches, Jungle Cashword, and Sizzling Hot 7s. Pollard Banknote, leveraging its extensive experience in digital gaming, developed these games in collaboration with its subsidiary, mkodo Limited. The games are seamlessly integrated with PLI’s central gaming system, powered by Intralot, ensuring smooth operation and robust performance.
Mkodo played a key role in creating PLI’s advanced mobile application, which is available on both Android and iOS platforms. This app offers full transactional functionality, including player registration, online lottery purchases, and ticket scanning. Designed with user experience (UX) and modern user interface (UI) principles in mind, the app provides an intuitive and engaging platform for lottery enthusiasts.
Stephen Reid, PLI’s Head of Digital, highlighted the app’s significance in Pollard Banknote’s press release: “The launch of our new eInstant games and mobile application marks a significant step in the digital evolution of our products. We are focused on delivering an engaging and seamless lottery experience for our players, while ensuring that player protection and responsible gaming remain central to everything we do. We are confident that these new additions will provide players with a convenient and exciting way to purchase and play lottery games, while enhancing their overall experience and reinforcing our dedication to security and responsible play.”
Enhancing player engagement:
Pollard Banknote’s Vice President of Digital Engagement, Shannon DeHaven, underscored the company’s commitment to innovation: “Pollard Banknote is excited to unveil our dynamic eInstant games and enhanced mobile app to the Irish market. We are committed to developing cutting-edge and immersive digital lottery experiences that resonate with players. Partnering with PLI to launch these exciting new offerings further demonstrates our deep expertise in the digital gaming space and our commitment to providing innovative, high-quality solutions that engage players and drive sales and business growth for our lottery customers.”
In addition to enhancing player engagement, the eInstant games and mobile application aim to boost revenue for Good Causes, which the Irish National Lottery supports. Pollard Banknote plans to continue delivering new eInstant games to keep the offerings fresh and maintain player interest.
Since being awarded a 20-year license by the Irish Government in 2014, PLI has been dedicated to operating a responsible and world-class lottery system. The introduction of these digital solutions marks another milestone in its mission to modernize the lottery experience while upholding responsible gaming practices.
Pollard Banknote and mkodo have a history of collaboration with PLI, having previously revamped the National Lottery’s website. This latest venture strengthens their partnership, showcasing their commitment to delivering cutting-edge digital products for the lottery sector.