After successful 2023, Soft2Bet is looking forward to ways to further expand its business in 2024.
Gamification and interesting tools
The company’s popular gamification features, which are already advanced and customized to fulfill the partners’ needs, will be further expanded and tailored to suit the players in different regulated markets.
Gamification is a term related to social and casual gaming and it has become very important in the industry. Currently, it is used to express upgrading the engagement and gameplay, as well as the overall gaming experience.
Soft2Bet uses gamification to incorporate social engagement and gameplay tools into its content. The company created an advanced gamification engine, Soft2Bet Motivational Engineering Gaming Application (MEGA) to fulfill the wishes of the players in different markets.
So far, MEGA had great success, and the financial and product-performance results have been a blast. However, the company plans to further expand its app.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “In practice, this translates into our tech, development, marketing or CRM teams spending many man-hours integrating all those elements into our products’ gameplay. This has meant hours of painstaking technical work developing a fully integrated solution that is seamless, secure, tailored, and geo-targeted to players’ habits and preferences. This work is paying off and has enabled Soft2Bet to grow faster than ever in 2023.”
Mobile gaming and incorporation of AI technologies
However, the company plans to focus more on the online gambling market, which is estimated to earn more than $150 billion by the end of the decade. Currently, about 70% of all online betting revenue is earned through mobile apps, so the company plans to further upgrade its features and offer players new, customized, and unique mobile gaming experience.
However, in the era of various AI technologies, it’s important not to forget about them. Soft2Bet will continue to look for different ways to incorporate advanced AI solutions into its offering, especially in the field of data analytics, which will help in upgrading the player experience and tailor the offering to suit the players.
Also, player behavior analytics is one of the most important things to consider in the next year.
Responsible gaming remains in the spotlight in 2024, as always. In the next year, it is estimated that the industry will figure out new tools and solutions and come up with new, innovative ideas for keeping gaming safe and secure for all.
Soft2Bet prepared a lot more new content for 2024, including the fantastic City Builder features for the players who enjoy casinos, as well as Sports Stadiums for sports betting fans.
Martin Collins, CBDO at Soft2Bet, commented: “For 2024, we look forward to furthering our innovation and motivational engineering offerings while expanding our reach across the globe. The next year will be a pivotal one both for our company and the iGaming industry more broadly. We focused on driving these exciting new trends as we continue to disrupt and drive the industry forward.”
Source: “Soft2Bet Shares 2023 Results and Predicts Biggest iGaming Trends for 2024”. Soft2Bet. December 22, 2023.