iGaming content provider Play’n GO is expanding its West Virginia market share with the launch of its content with Rush Street Interactive, via the operator’s BetRivers brand.
The supplier had already partnered with RSI in Michigan, also through BetRivers. This expansion of the relationship to West Virginia gives Rush Street players in the state access to some classic titles from the Play’n GO catalogue, including KISS: Reels of Rock and Reactoonz.
Play’n GO is now licensed in four US states and, according to a press release, the company is “aiming to be active in every regulated market, in the US and around the world.”
Magnus Natt och Dag, Commercial Director North America at Play’n GO, said: “We’re pleased to be strengthening our ties with Rush Street Interactive, and this expansion into West Virginia is just the next step in what we hope will be a long, fruitful relationship between us.”
“We’re excited for Rush Street’s players in West Virginia to get the opportunity to engage with our content, which we believe is the best in class, and we’re confident that it will prove as popular with them as it has already proven in Michigan, and around the world.”
In December last year, Play’n GO announced another partnership in Michigan as the company released a game for the NHL’s Detroit Red Wings. The game, now live, is exclusive to PokerStars’ players in the state.