The aggregator R Franco Digital, the online gaming arm of Spanish gambling corporation R. Franco Group, has entered a strategic partnership with the fast-growing game development studio CT Interactive. Under the B2B partnership, the aggregator will see the award-winning content of the Bulgarian studio integrated into Franco’s state-of-the-art IRIS turnkey platform for the benefit of both partners to the deal.
Content Integration Deal
The partnership is designed to increase traffic on the aggregator’s platform, as well as to strengthen R Franco Digital’s supplier portfolio. As it currently includes a number of international suppliers, the integration of more than 200 premier titles to be supplied by CT Interactive will add significant weight to the IRIS platform’s offerings.
Increasing Quality of Offerings
The integration of the attractive content will therefore enable R Franco Digital to make a significant contribution to the quality and diversity of its operations. In line with the aggregator’s strategy, the Bulgarian game development studio will use the latest partnership to expand its portfolio of partner operators and aggregators across the world.
Unique Development Approach
CT Interactive is currently present in 19 regulated markets boasting partnerships with around 1,500 worldwide operators. The company also boasts a unique development approach reflected in some player-favorite titles such as The Big Chilli, Big Joker, Hot 7’s X 2, Lucky Clover and Win Storm. The content supply deal will now see these gems rolling out on the cutting-edge IRIS platform.
Robust Platform Solution
R Franco Digital’s IRIS platform represents a robust solution providing a seamless game aggregation, as well as reliable payment administration, promotions, and third-party tools. Its comprehensive, adaptable and highly stable structure makes this system a perfect match for various regulated market requirements. Spain and Columbia, the markets of interest of both partners, are included in the strategy.
The International Business Director for R Franco Digital, Javier Sacristan, said:“With our shared vision of delivering high-quality and innovative gaming experiences, CT Interactive is a welcome addition to our IRIS platform. IRIS continues to be a key source of expansion for R Franco Digital and by partnering with leading suppliers such as CT Interactive we can deliver a robust and versatile solution to our customers and continue this trajectory.”
The Chief Executive Officer for CT Interactive, Lachezar Petrov, added:“Through partnering with R Franco Digital, we can bring our multi-award-winning portfolio to even more players than ever before. Its customers can anticipate a wide array of captivating titles that exemplify our commitment to excellence through engaging gaming experiences that have already resonated with players worldwide.”
Source: “R Franco Digital Bolsters IRIS IRIS Platform with CT Interactive Content”. European Gaming. February 26, 2024.