Evolution Gaming has announced the release of Crazy Time Italia, the first-ever native-language version of the company’s highly popular live game show, Crazy Time. This latest iteration, featuring Italian-speaking game hosts, is now live from Evolution’s advanced studio in Malta and is immediately available for players through Italian market operators.
Bringing Crazy Time to Italian Players
Since its global launch in 2020, Crazy Time has captured the attention of millions of online players worldwide. Known for its fast-paced and engaging gameplay, the game has quickly become the largest live casino table in the world. Now, with Crazy Time Italia, Evolution is enhancing the player experience by offering a localized version that caters specifically to Italian players. Presented by native-speaking hosts, the new version aims to create a more immersive and culturally resonant experience for its audience.
Crazy Time is designed around a blend of a main game and four interactive bonus games, where players can win multipliers of up to an astonishing 20,000x their bet. The main game features a money wheel paired with a Top Slot that offers exciting multiplier opportunities. The four bonus games — Cash Hunt, Pachinko, Coin Flip, and Crazy Time — introduce various unique gameplay elements, including a shooting gallery, a coin flip mechanism, and a puck-drop challenge. Players can also enter a virtual world through the “red door,” leading to the ultimate money wheel for even greater excitement.
Evolution’s Success with Localization
Localization has played a crucial role in Evolution’s strategy to expand its global presence. Gionata La Torre, CEO of Evolution in Europe, emphasized the impact of localized games in fostering player engagement and building long-term loyalty. “Crazy Time Italia is another landmark in the Crazy Time success story,” said La Torre. “Time after time, Evolution’s localized online casino games and game shows — hosted by professional, highly trained, native-speaking dealers and presenters — have been proven to maximize player engagement, session times, return visits, and long-term loyalty.”
La Torre also highlighted the importance of cultural nuance in enhancing the gameplay experience. “Players feel even more at home with game presenters speaking and reacting to developments in their native tongue. Cultural nuances are shared, and a great rapport is struck between and amongst the presenter and players,” he explained. This personal touch is expected to strengthen the connection between the hosts and players, resulting in a more engaging experience.
Record Wins and Exciting Gameplay
Crazy Time has gained a reputation for its thrilling bonus games and high payout potential. In July 2024, Evolution reported the game’s largest-ever payout, with the Pachinko Bonus game producing a 10,000x multiplier, leading to a total win of €34.5 million shared by multiple players. The combination of engaging mechanics and massive win potential has made Crazy Time a staple in live online casinos.
With the launch of Crazy Time Italia, Evolution continues its trend of tailoring its most successful games to specific markets. The company is confident that this version will become another favorite among Italian players and a valuable asset for local operators.
Source:
“Crazy Time Italia: The Latest Landmark Launch for Evolution’s World’s #1 Live Game Show“, evolution.com, September 2024.