In “another important step” in its efforts to grow its game provision in the industry, leading turnkey solutions provider Oryx Gaming has partnered with Swiss land-based casino operator Casino Interlaken for the latter’s StarVegas.ch interest. The agreement will see the Bragg Gaming Group (NASDAQ: BRAG) subsidiary deliver its exclusive content to the “well-respected brand” in Switzerland.
In addition to Oryx’s proprietary slots portfolio, the online casino‘s players will also gain access to the provider’s exclusive remote gaming server (RGS) content from German online casino games developer Gamomat, along with Armenia-based studio Peter & Sons, Giveme Games, Kalamba Games and Golden Hero.
Swiss expansion:
The deal that marks the iGaming suppliers expansion in the market was made possible in July 2020, with Oryx’s ISO/IEC 27001 certification, which is an information security standard published by the International Organisation for Standardisation (ISO) and the International Electrotechnical Commission (IEC) used as a regulation benchmark in Switzerland. The certification is required in order to enter the regulated Swiss online market, which came into effect on July 1, 2019, permitting only land-based casinos to secure licenses.
In a company news release, Chris Looney, Chief Commercial Officer for Bragg Gaming, said their “partnership with Interlaken is another important step in our efforts to grow our game provision in the industry.
“Switzerland is a market with much potential and it’s a feather in our cap to have our content on such a well-respected brand there.”
Market gains:
According to Oryx, the seven brick-and-mortars that offered online games in the Central European country in 2020 reached gross gaming revenue (GGR) of around US$203 million (CHF186.8 million). Released by the Swiss gambling regulator, the figure dwarfs the US $26 million (CHF23.5 million) that was reportedly generated the year prior when there were three fewer casinos operating online in Switzerland.
Also commenting on the supply deal, Jens Sellgrad, Chief Operating Officer, at Interlaken, added that they are “always looking to have the latest quality content available” to their players and “this agreement with ORYX certainly delivers that.”
The CCO explains that the “seamless manner in which the delivery has taken place is especially pleasing” and they are “confident this solid start” will continue through their relationship.
Third Switzerland deal:
The Interlaken partnership is the third for Oryx in Switzerland after inking deals with Grand Casino Baden for its online casino brand jackpots.ch. in December 2021 and with Grand Casino Luzern in November 2020 under the mycasino.ch brand. And is also the latest in the provider’s continued push across European regulated markets, with the deal coming on the heels of recent strategic entries into the United Kingdom, the Netherlands and Greek (Novibet) markets.
Oryx Gaming is currently licensed by the UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), the Greek Hellenic Commission (HGC) and the Romanian National Gambling Office (ONJN), while its content is either certified or approved in various other key jurisdictions.