Caesars Sportsbook, a division of Caesars Entertainment, Inc., announced Friday it will make its advertising debut in football’s biggest game of the year with a 30-second spot in the second quarter of Super Bowl LVI.
Featuring an all-star cast including actor and comedian JB Smoove, award-winning actress Halle Berry, and the Mannings (Archie, Cooper, Eli, Peyton), the spot introduces a new installment of Caesars Sportsbook’s popular “Caesar and Cleo” campaign.
Caesars Sportsbook’s Super Bowl commercial was brought to life by award-winning director Stacy Wall, who has led advertising projects for brands such as Sprint, Uber Eats, and Honda. Advertising industry veteran Jeff Kling joined Wall to serve as Co-writer & Executive Creative Director.
.@CaesarsSports makes its advertising debut w/ a 30 sec spot in the 2nd quarter of #SBLVI. Featuring @ohsnapjbsmoove, @halleberry, & the Mannings (Archie, Cooper, @EliManning, Peyton), the spot introduces a new installment of the “Caesar & Cleo” campaign: https://t.co/JLvk1LQtXe pic.twitter.com/6lpz8gDFYn
— Caesars Entertainment (@CaesarsEnt) February 4, 2022
In addition to the Big Game ad, Caesars Sportsbook will premiere two additional spots during the weekend of February 12-13. The brand will debut a new 30-second spot featuring Halle Berry during the Puppy Bowl, to support Best Friends Animal Society – a nonprofit dedicated to animal rescue and adoption. The brand’s responsible gaming ad featuring the Mannings will also run, emphasizing the message surrounding the company’s commitment to responsible gaming.
Caesars Sportsbook is currently live in 22 states and jurisdictions. The app offers countless pre-match and live markets, extensive odds, flexible limits, and for Super Bowl LVI will offer more than 2,000 prop bets on the game.
Sharon Otterman, Chief Marketing Officer of Caesars Digital, spoke about the company’s ads and said: “Caesar is ready for his Super Bowl debut alongside Cleo and the ultimate football family, the Mannings. We’re an entertainment company first and foremost, but we are also storytellers, and this commercial gives us the unique opportunity to highlight family, fun, and football on the world’s biggest stage. We’re excited to debut the next episode of our iconic campaign and hope it will be the topic of conversation on Monday after the game”.