B2B iGaming company Gaming Innovation Group (GiG), has entered into a content deal with Playson that will see it strengthen its offering with a range of titles, including recently launched slots, Book del Sol: Multiplier, Joker Coins: Hold and Win and Lion Gems: Hold and Win. The news comes at the same time as GiG’s announcement regarding partner Grupo Boldt.
Under the terms of the agreement, the digital entertainment provider will be able to develop working relationships with GiG’s substantial roster of B2C customers, which will enable it to continue its global expansion effort.
Strengthens Product Offering:
Expressing his thoughts on the new partnership, Martin Collins, Director of Sales and Business Development for GiG, said they are “pleased” to have Playson on board and to incorporate its “much-loved games” to their platform.
“Playson has quickly become a recognised name thanks to its excellent casino titles, their addition further strengthening the commerciality and attractiveness of our product offering.”
Founded in 2012, the Malta-based platform and service provider supports an array of leading industry operators with products, solutions and various other technological services. The brand has grown significantly in its decade of work and
now enjoys recognition as one of the industry’s top platform providers, able to deliver “world-class solutions” to its many partners and customers alike.
Expansion Goals:
Also commenting on the collaboration, Blanka Homor, Sales Director for Playson, said they are “delighted to have reached an agreement with GiG in order to supply its impressive list of customers. I’m sure they will benefit from our content.”
Homor explained that the deal will help them to “grow even more quickly” and meet their “ambitious expansion targets in the years to come.”
LatAm Expansion:
GiG continues to bolster its position in the Latin American market having built on its existing relationship with Argentinian technology services and solutions provider Grupo Boldt to cover over the coming months a fourth and a fifth regulated region under its Bplay brand, which is a collaboration between 888 and B-Gaming.
Having already entered LatAm markets three times in 2020 and 2021, the company will now power the launch of the online casino in Argentina’s capital city, Buenos Aires, with its acclaimed player account manager and sportsbook. According 
to GiG, the fourth regulation is expected to be followed by a fifth toward the latter part of this year in the Argentinian Province of Entre Rios, where is will currently enjoy exclusivity.
Growing the relationship between the two companies demonstrates GiG’s commitment to advancement in regulated markets and highlights its enviable position as on of the industry’s leading partners for top iGaming operators in the region. The consistent growth of the three of live regulations are already showing “strong revenue opportunities,” with further expansion expected after adding these new markets.
Promises Potential:
“It is exciting to be playing a big part of the expanding digital iGaming market for LATAM. Our partnership with Grupo Boldt and the Bplay brand promises a great deal of potential, leveraging our combined knowledge and expertise to further consolidate our commerciality in the region,” read a statement from Hervé Schlosser, Managing Director for Sportnco Gaming at GiG.
Best Experiences:
For its part, Grupo Boldt, Business Unit Manager, Jose del Pino, said via company news…
“Bplay continues to bring the best gaming experience for our customers in Latin America, leading not only in launching new licenses, incorporating new and great games and products, but also proud of being the absolute leader in customer satisfaction, which is the one true podium that we deeply cherish.”
del Pino added that their partnership with GiG and Sportnco Gaming has been a “fundamental pillar” for delivering the Bplay experience and he looks forward to continue growing together.