Professional sports leagues in America have teamed up for the Never Know What’s Next campaign. The National Basketball Association, Major League Baseball, and the National Hockey League have announced the release of the 30-second spot which encourages responsible betting in sports.
“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,” said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures.
The commercial length spot, with support from DraftKings, Fanatics, FanDuel, ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit. Never Know What’s Next premiered on November 21st during the NBA’s In-Season Tournament on TNT.
At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly. This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting. The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports.
Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable. The campaign directs fans to the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming.
“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB Senior Vice President, Business Development. “It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.
The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans. The Never Know What’s Next campaign is just the next step in that process.