Entering its third decade of operation, Microgaming, a pioneering platform software provider, announces a complete visual rebrand for its corporate websites. The move is expected to redefine the company’s identity and strengthen its transformative journey.
Comprehensive Website Update
The comprehensive update of the corporate online presentation, including the subsidized PlayItForward websites, represents a milestone in the 30-year company’s history. Microgaming is entering a new era of its operations and the transformation is designed to provide an effective marketing tool to ensure an appealing yet seamless transition.
Name and Logo Remains the Same
For such purpose, the visual language of the brand will continue to communicate with customers and partners in the same manner as before. The Microgaming name and logo will remain unchanged as the company sets out for a transformative journey to get back to the position of a leading platform software provider superiorly held in 1994.
Focus on People
Therefore the upgrade of the corporate web pages will provide the brand with a contemporary look and sophisticated design to communicate the company’s focus on its people. The visual transformation is a part of the new corporate strategy designed to refresh the brand and open a brand new chapter of its operations.
Addition of Game Aggregation Business
Microgaming will add weight to its operations by adding its new content aggregation business to the established corporate platform software and technology provisions. The addition is a result of the Games Global’s acquisition of Micogaming’s online gaming and content distribution operations in 2022.
Bridge Over Still Waters
As a pioneering platform and technology software provider, Microgaming has powered leading online gaming brands and currently distributes over 210 million bets on a daily basis. The latest overhaul is set to represent a bridge across still waters between the past and future pioneer’s accomplishments. It’s no wonder that such a transition has been facilitated by the board and the employees alike as the company has earned over 20 industry awards for the application of diversity and inclusion standards in the workplace.
Alex Wilson, Head of Marketing at Microgaming, commented: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breathe fresh visual life into our brand, but also redefine who we are as a business’’.
Wilson added: “Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”
Source: “Microgaming Unveils New Corporate and PlayItForward Websites’’. Microgaming. February 5, 2024.