Game Lounge, a leading force in the iGaming affiliate industry, has announced its acquisition of Two Kings Consultants B.V., the company behind the well-known Dutch iGaming website, Meneer Casino. This strategic move signals Game Lounge’s entry into the fast-expanding Dutch iGaming market and reinforces its influence within the global affiliate landscape.
The acquisition adds Meneer Casino to Game Lounge’s diverse portfolio of iGaming websites. Known for providing honest reviews, in-depth guides, and casino comparisons, Meneer Casino has become a valuable resource for Dutch players seeking trusted and regulated online casino options. By joining Game Lounge’s network, Meneer Casino aims to enhance its reach and expand its influence among Dutch audiences.
“We are thrilled to welcome Martin and his team to Game Lounge,” stated Richard Dennys, CEO of Game Lounge in a press release. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.” Game Lounge’s acquisition of Meneer Casino reflects its dedication to expanding its footprint in new markets while continuing to deliver dependable and player-centered content.
Strengthening Ties in the iGaming Affiliate Sector
The addition of Meneer Casino complements Game Lounge’s mission to support players worldwide by offering reliable information and resources for safer gaming choices. As a significant player in the Dutch iGaming space, Meneer Casino provides players in the Netherlands with transparent, regulated casino reviews, which aid users in making informed decisions about where to play online. This acquisition gives Meneer Casino access to Game Lounge’s extensive resources and industry expertise, enhancing its capacity to reach even more Dutch players.
Martin van Geest, Founder and Chief Editor of Meneer Casino, shared his excitement about this new chapter: “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.” This partnership positions Meneer Casino to expand its audience and solidify its role as a key player in the Dutch iGaming affiliate sector.
Brokered by Ben Robinson, Managing Partner of Corfai Capital, the transaction merges two companies with complementary expertise in the iGaming affiliate industry. Robinson highlighted the mutual benefits of the deal, stating, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
The acquisition of Meneer Casino aligns with Game Lounge’s broader goals under its “Level Up Leap Forward” initiative, which represents the company’s ongoing commitment to growth, quality, and expansion within the iGaming industry. Known for pioneering efforts in affiliate marketing, Game Lounge has focused on building a network of high-traffic websites that provide trustworthy information for players globally. Game Lounge was acquired by Cherry AB, a powerful international iGaming company, back in 2018.