Swedish online slots maker Lady Luck Games has bolstered its reach in the world of iGaming through a recently inked supply deal with multi-brand online casino operator Hero Gaming.
Formed in 2013, Hero was one of the first companies in the market to equip their brands with gamified player experience. The operator first demonstrated its gamification philosophy in 2014 with the launch of its Malta-licensed Casino Heroes operation.
As part of their recently sealed partnership, Lady Luck Games has successfully rolled out its content at the above online gambling venue, along with Hero’s Boom Casino and SimpleCasino sites.
The deal will further see the studio make its debut with Casitabi, Casino.me, Purewin, and AmuletoBet as well as with NoLimitCasino, which Hero runs on behalf of Curacao-based operator Sweetspot NV.
As a result, players of eight online casinos will soon gain access to Lady Luck Games’ titles, including widely popular Cuddles Royal, Valhôll – Hall of the Slain, Quartz, Orango Tango, and SpinJoy Society.
Lady Luck Games was founded in 2019 by a team of industry veterans. The company develops and supplies online slot games to international operators. Since it was formed, the company has been maintaining a strong focus on delivering “superb gameplay experience and high-quality sticky designs.”
It was recently backed by major online gambling software company EveryMatrix ahead of its late June listing on NASDAQ First North Growth Market.
A Coup to Land a Deal with Hero Gaming
Commenting on their latest important partnership, Lady Luck Games co-founder and CEO Mads Jorgensen said that Hero has been at the forefront of the new wave of online casino for more than a decade and that “it is a coup for us to have landed a deal to supply them with our content.”
Mr. Jorgensen went on to note that their partner’s scale and reach will enable them to showcase their products to an even larger player base across the Nordics and beyond.
Hero Gaming CCO Sam Brown said that their mission is to be their players’ Hero wherever they operate and that adding Lady Luck Games content will further extend their “diverse, engaging and ever-evolving games offering.”
Mr. Brown added that they are excited to see how their players respond to Lady Luck Games’ titles and look forward to a successful partnership over the coming years.
Hero Gaming is the latest important partner Lady Luck Games has recently teamed up with as it looks to grow its international platform. Earlier this month, the studio announced that its content has gone live with EveryMatrix.