Greentube Enters Ukraine with First Casino Integration

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Online casino games maker Greentube, a division of NOVOMATIC Interactive, has gone live in Ukraine’s recently regulated iGaming market with integration with locally licensed operator First Casino.

Following a recent content supply deal with the iGaming brand, Greentube has provided its partner with access to a selection of its top-performing online slots.

The agreement covers Greentube hits Diamond Link: Mighty Elephant and Diamond Link: Mighty Sevens as well as classic player favorites such as Book of Ra, Sizzling Hot deluxe, and Lucky Lady’s Charm.

First Casino players can now access the above-mentioned games as well as many more from the provider’s rich portfolio of online casino titles.

Greentube’s partnership with First Casino has paved the way for the studio’s very first integration in the Ukrainian iGaming space, following its reorganization and opening to licensed operators and content suppliers earlier this year.

Ukraine is considered a key territory in Eastern Europe and has attracted the attention of multiple gambling companies seeking growth in the region since the regulation of iGaming and online sports betting.

First Casino is an online casino brand owned and operated by Nubula Games. It has quickly established a leading presence in the Ukrainian market, delivering a premium gaming experience with a strong focus on responsible gambling.

A Market Rich with Potential

Commenting on their Ukrainian debut, Opher Ben Zvi, Greentube’s Key Account Manager for that market, said that the local iGaming space is rich with potential and that they are delighted to have expanded their presence in the country thanks to their partnership with First Casino.

The Greentube official went on to add that “having established itself in the newly regulated market with its strong brand and emphasis on responsible gaming, First Casino represents a perfect ally” as the studio introduces Ukrainian players to its portfolio of games which has proven popular with online casino customers in multiple other markets.

Maistrenko Andrii, Chief Financial Officer at First Casino, pointed out that Greentube’s portfolio of games has a “deserved reputation” for offering a “popular blend of land-based appeal with fresh, exciting titles developed specially for the online market.”

He went on that it is an exciting time for both First Casino and Ukraine’s burgeoning online gaming market and that their partnership with Greentube will help them further establish their reputation as an online casino synonymous with quality playing experience.

This is the latest in a series of important commercial partnerships unveiled by Greentube in recent months. The company not long ago expanded significantly its presence in Switzerland, announcing the integration of its jackpot slots with Grand Casino Luzern.

And a few months ago, the studio celebrated its first foray into Poland where it had partnered with Total Casino, the iGaming operation of local gambling operator Totalizator Sportowy.

Source: Greentube steps it up in Ukraine with First Casino, Greentube Newsroom, August 3, 2021

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