Pragmatic Play Strengthens Codere Alliance with Spain, Colombia Rollout

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Online casino content maker and supplier Pragmatic Play is set to soon go live with Codere in Spain and Colombia under a newly penned commercial deal.

This recent agreement will see the provider and the major Spanish gambling operator strengthen their existing relationship.

The two companies originally teamed up in the summer of 2019 in a deal that saw Pragmatic Play launch its online slots and bingo titles as well as its live casino range with its operator partner in Mexico, one of Codere’s core markets.

Following a recently completed direct integration, the supplier’s entire collection of online slots will soon become available to Codere players around Spain and Colombia. The recently signed deal between the two companies covers multi-award-winning game Wolf Gold as well as hugely popular titles such as Sweet Bonanza and recent releases such as Fruit Party 2.

This latest integration marks yet another big commercial growth move for Pragmatic Play as the provider and its multi-product portfolio continue to expand across key regulated markets around the world.

The company has signed multiple LatAm-focused partnerships in recent months as the region has seen its online gambling market experience exponential growth with more and more international companies entering it to provide their services there.

In addition, it was less than a month ago when Pragmatic Play teamed up with another major Spanish operator to boost its presence in that important European market. The company entered into an agreement with Luckia to provide it with access to its online slots suite.

Looking Forward to Enjoying Growing Partnership

Commenting on their latest big news, Pragmatic Play VP Commercial Strategy and Operations Bhotesh Maheshwari said that their relationship with Codere has been strong in Mexico and that they are delighted to expand it “further into the key regulated markets of Spain and Colombia.”

Mr. Maheshwari went on to note that their products have been very well received by Codere’s players in Mexico and that they are now looking forward to enjoying their growing partnership with the operator.

Codere Casino Product Manager Sarit Adania added that Pragmatic Play’s online slots offering is already enjoyed by players in Mexico and that they are thrilled to now be taking the provider’s content in two more important regulated markets.

The Codere official went on to note that it is an important step for them as this partnership grows and that they are looking forward to bringing “amazing gaming experiences to our Spanish and Colombian customers.”

Pragmatic Play currently produces up to five new slots every month and also crafts live dealer and bingo games as part of its ever-growing multi-product portfolio that is available to its partners via a single API.


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