Pariplay Agrees Online Casino Content Deal with The Mill Adventure

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Online casino games aggregator Pariplay has entered into an agreement to distribute content from its Fusion aggregation platform with iGaming platform provider The Mill Adventure.

The deal will see The Mill Adventure and its brands gain access to Pariplay’s proprietary gaming titles as well as to thousands of games from multiple leading content suppliers.

Aside from the content that is available on Fusion, The Mill Adventure will also benefit from the multiple conversion and retention tools and mechanics featured on the platform. All these have been designed and are proven to help operators engage players and maximize entertainment for improved revenues.

Based in Malta, The Mill Adventure provides a complete online gambling platform, including licenses and operations, for rapid deployment. The solution underpins every aspect of the process of launching a new online casino so that operators can focus on telling their story to their desired audiences.

Pariplay was formed in 2010. Its Fusion aggregator is one of the most innovative aggregation solutions in the industry. It features several thousand online casino titles from over 150 content makers and providers. The company also boasts a range of more than 120 proprietary games. It is licensed and regulated by the UK Gambling Commission, the Malta Gaming Authority, the Government of Gibraltar, the Romanian National Gambling Office, and the New Jersey Division of Gaming Enforcement.

Unparalleled Number of Games and Proven Content

Of their latest important partnership, Pariplay VP Sales Andrew Maclean said that they are very excited to be able to work closely with The Mill Adventure and that their new partner’s innovative use of “the power of AI, automation, and flexibility in providing a complete gaming solution to their customers adds real value.”

Mr. Maclean went on to note that they are now looking forward to bringing Pariplay’s proprietary and third-party content to The Mill Adventure’s players and growing their presence across markets.

Bjørnar Heggernes, Head of Casino at The Mill Adventure, said that by teaming up with Pariplay they will gain access to “an unparalleled number of games and proven content” for both their white label brands and independent operators whose brands are powered by their platform.

He added that their integration with Pariplay is nearly complete and that they are now looking forward to launching the provider’s content with the first group of brands within the current quarter.

This is the latest in a stream of deals announced by Pariplay in recent weeks. Late last month, the supplier announced the addition of content from Portuguese studio Neobiz to its Fusion platform. And a few weeks, Pariplay strengthened its footprint in the Colombian iGaming market with a partnership with locally licensed operator BetPlay.

Source: Pariplay partners with The Mill Adventure, Pariplay Newsroom, September 2, 2021

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