Red Rake takes iGaming content suite live with 888ladies in new tie-up

Casino News

In its latest partnership deal, specialist casino games provider Red Rake Gaming has entered into an agreement with with London-listed online gaming entertainment company 888 Holdings plc (LSE: 888) for its female-focused virtual gaming platform, 888ladies.

Under the new collaboration, the unique digital operator’s players will now be able to enjoy the online gambling provider’s most successful video bingo titles while also including Red Rake’s most recent releases, such as 5×3 reel video slot Fruits’n Jars and Nefertiti’s Riches inspired by the queen of the 18th Dynasty of Ancient Egypt, as well as its immersive 6-reel slot, Mystic Lady, complete with free spins bonus phase with special expanding symbol.

Unique approach:

Commenting on the new alliance, Sivan Finn Shalev, Vice President Bingo for 888 said they are “excited” to be partnering with Red Rake Gaming in a deal that will strengthen its product offering on the platform.

The VP went on to explain that the provider’s “approach to game development” will aid 888 in continuing its committment to “delivering an entertaining and varied gaming experience for our players within a safe and secure environment.” And they look forward to building on the partnership in the coming months.

Established in 2011, the Spain-based games developer first operated its online casinos games in the social casino vertical before making the move to the real money casino business in 2016 as a B2B provider. Red Rake Gaming’s product range includes slots, video poker, blackjack, roulette, video bingos, such as Disco Nights, Gold of Poseidon and Muertitos, along with other unique games all available via desktop and mobile.

Player experience:

Also commenting on the collaboration, Nick Barr, Managing Director for Red Rake Malta, stated in a company press release that they are “thrilled” to have partnered with 888 and its 888ladies platform.

888 prides itself on delivering the best gaming experience to its players which coincides with Red Rake Gaming’s approach. We are focused on delivering the best player experience by ensuring players are engaged with our games through our myriad of features within each game providing players with varying journeys each time they play.”

Barr added that they are “very confident” that the online casino’s players will “love what we have to offer.”

Lottomatica deal:

The new deal is on the heels of another new partnership via GAN with Italy-based lottery operator, Lottomatica Group. The latter provides sports betting, online lotteries and traditional casino table games, and will now gain access to Red Rake’s player favorite titles including its Super Series games, which recently added online slot, Super 20 Stars.

The series provides players with non-stop action via bonus games and multiple features, in addition to its “1 million ways to win” games genre, which has proven to be extremely popular with players worldwide and curently sit at the top of the charts in Italy’s iGaming market.

Commenting on the tie-up, Barr said Italy is one of their fastest growing regulated markets with some “incredible volumes being achieved.” He noted that their games which offer interactive features have “hit the spot” with their Italian players and the partnership further cements their position in the market.

Greek license:

In releated news, the Valencia-headquartered provider of top-level casino games also recently expanded its regulated market reach after being granted a license by the Hellenic Gaming Commission (HGC). The A2 Greek license allows the firm to supply its high quality casino games to operators licensed in the newly regulated Greek market.

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