NBC Sports and PointsBet have announced a multi-year partnership, making PointsBet the official sports betting partner of the network’s sports programming. As part of the agreement, the broadcaster will provide PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events.
PointsBet will be incorporated in exclusive multi-platform gameday integrations across the eight of NBC’s Regional Networks, which are the exclusive regional homes to MLB, NBA and NHL teams, and deliver more than 2,200 live sporting events.Plus, PointsBet becomes an official partner of the NBC Sports Predictor app, which has more than 1.1 million downloads and is currently home to free-to-play games for four sports (football, golf, Premier League soccer, and NASCAR). With the new partnership, the offering of games in Predictor will be expanded, integrating PointsBet content throughout.
Exclusive PointsBet odds integrations will be incorporated into Rotoworld, which provides fantasy and betting tools, plus daily insights and analysis on NFL, MLB, NBA, NHL, college football, golf, Premier League, and NASCAR. Additionally, there’s an exclusive multi-platform integration with Golfnow, serving a highly active database of avid and casual golfers inside the world’s largest tee-time marketplace; and Golfpass, the only comprehensive digital golf membership that delivers exclusive video and instructional content, and other benefits tailored to the modern golfer’s lifestyle.
“We are excited to begin this partnership with PointsBet, which will deliver unmatched sports betting engagement opportunities across multiple platforms,” said David Preschlack, President, NBC Sports Regional Networks. “For NBCUniversal and PointsBet, this agreement provides considerable opportunities in the fast-growing sports betting marketplace, which is unique to this extensive and robust, multi-year arrangement. Looking ahead, we’re also excited about the significant activation opportunities that will come to fruition as sports betting continues to proliferate across the U.S.”