Sportradar wins six-year rights cycle for global ATP data and betting streaming

Industry

Sports technology provider Sportradar has been selected as the successful bidder for the global ATP data and betting streaming rights starting in 2024. The selection follows an extensive RFP process led by Tennis Data Innovations (TDI). The parties will now work to agree and finalize contractual terms in preparation for the new rights cycle, starting from January 1 next year.

The RFP process was initiated by TDI in January 2023 and saw five bidders submit detailed proposals across multiple rounds for a six-year rights cycle beginning in 2024. The process took to market rights that have grown significantly in value over more than a decade, a press release notes.

The process followed the setup in 2020 of TDI as a specialist joint venture vehicle of ATP and ATP Media to oversee the development and commercial management of all data and betting streaming products for the ATP Tour and ATP Challenger Tour.

David Lampitt, TDI CEO, said: “Sportradar has been chosen as the best partner to deliver against our growth ambitions due to its combination of product capabilities, global reach, and an innovative commercial model that preserved our ability to share in the continued growth of this market.”

“The competitive nature of this process, as well as the compelling, successful bid from Sportradar, reflects the incredible value of ATP content. We look forward to forging a successful partnership together,” he added.


David Lampitt, TDI CEO

Sportradar is a sports technology company that aims to provide immersive experiences for sports fans and bettors worldwide. The company has been a supplier of official ATP Tour, and Challenger Tour secondary data feeds since the start of 2022 and boasts a roster of partnerships spanning professional sports.

Sportradar’s commitment to product innovation for the downstream market and unrivaled development in advanced technologies such as computer vision and AI, in addition to its integrity services, were key considerations in the selection process,” a press release highghlights.


Carsten Koerl, Sportradar CEO

Carsten Koerl, Sportradar CEO, said: “We are delighted that TDI has selected Sportradar as the successful bidder to support the enormous growth of the sport of tennis. The capabilities and global scale of our offerings will provide betting operators with innovative, best-in-class products and tech-savvy tennis fans a richer, more immersive experience that only Sportradar can deliver.”

Our expertise in developing advanced technologies, including computer vision and AI, which create advanced analytics and data visualization, will drive new, compelling ways for fans to engage with tennis while also safeguarding and upholding its integrity,” he concluded.

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