IGT to expand sports betting footprint in Wisconsin by powering retail launch at three St. Croix casinos


International Game Technology (IGT) has announced that the company will “soon” expand its sports betting footprint in Wisconsin, via a multi-year agreement with the St. Croix Chippewa Indians.

Under the terms of the agreement, IGT PlaySports technology will power retail sports betting at the three St. Croix casino locations in Wisconsin, including Turtle Lake, Danbury, and Hertel. In addition, all three casinos will leverage IGT’s trading advisory services and deploy self-service IGT PlaySports QuickBet Kiosks.

Our agreement with IGT will enable us to wow our guests with localized betting offers and first-rate player experiences at our sportsbooks and grow excitement at The Book and the Red Zone,” said Loren Benjamin, St. Croix Casino General Manager. “Sports betting has ushered in new energy and visitation to our casinos, and we look forward to elevating and evolving that success with IGT’s proven technology and experienced team.”

As a trusted sports betting partner in Wisconsin and beyond, IGT PlaySports looks forward to helping St. Croix Casinos scale their player engagement and sportsbooks’ profitability with our technology and services,” said Joe Asher, IGT President of Sports Betting. “Through our proven PlaySports solution, IGT delivers on what today’s sports fans value most in a sportsbook: choice, convenience, and reliable and intuitive technology.”

The deal follows the announcement earlier this month that IGT’s PlaySports technology is now powering retail sports betting at Palace Casino Resort in Biloxi, Mississippi. Guests now have the option to visit the Contact Sports and Race Book to place a range of pre-game and in-play wagers at the venue’s four walk-up betting windows.

Patrons can also place their bets via the IGT PlaySports-powered sportsbook’s four self-service betting kiosks. Additionally, Palace Casino Resort is also leveraging the services and expertise of IGT PlaySports’ trading advisory team, the company announced.

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