Greentube expands Belgian market reach through Betway launch

Industry

iGaming company Greentube has expanded its reach in the Belgian market by taking its games live with operator and long-term partner Betway. The online casino portfolio of Novomatic’s digital gaming division is now available to Belgian players at Betway.be and includes a wide range of “classic Greentube favorites.”

The list of favorites includes releases such as Hot Cubes, Starliner and Book of Ra deluxe. “All three slots have enduring popularity in the local market as a result of their strong performance as Novomatic titles in the country’s strong land-based sector,” said Greentube. 

The integration of content into Betway’s platform took place through the iForium aggregation platform, the company noted. The launch, which serves to further strengthen Greentube’s position in Belgium, is the latest landmark to be reached “as part of the long-term alliance in regulated markets worldwide with Betway.”

Jordan Wall, Sales & Key Account Manager at Greentube, said: “We are delighted to deliver popular digital takes on all-time classic slots to more players in Belgium, through our valued partner Betway. We believe that the market will respond favourably to the selection of entertainment that we are providing, further enhancing our presence in this key regulated market.”

Anthony Werkman, CEO of Betway, added: “We are thrilled to welcome Greentube, a leading provider of classic gaming content, to our portfolio in Belgium. Their premium selection of player-favourite titles is a perfect fit for our casino, giving our customers more exciting games to enjoy in a fair, safe and responsible environment.”

Earlier in the month, Greentube also expanded its footprint in the US market through the launch of its new iLottery game Drop The Balls. The product is described by the company as a cross between pinball, pachinko and bagatelle, and has been specifically designed “to appeal to a wider audience.”

Working closely with partner EQL’s RGS aggregation platform, Greentube USA, which debuted Drop The Balls with the Washington DC Lottery, anticipates this to be the first of many game releases across the USA and additionally in LatAm and European territories.   

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