New Venetian Rewards Launches


There’s a new Venetian Las Vegas loyalty program launching in March, called Venetian Rewards. It will feature both gaming and non-gaming expenditures, enhanced earning transparency for slots, tangible and valuable benefits, and unlock more ways to earn Rewards Points.

Venetian Rewards is poised to replace the Grazie Rewards program. Existing Grazie Rewards members will be seamlessly transitioned to Venetian Rewards with their current earned tier and points honored. The program consists of Tier Points, allowing guests to swiftly progress through the tiers and Rewards Points, functioning as a form of currency.

Tier Points are not only earned by playing on the casino floor, but also throughout a guests’ entire stay — accommodations, dining, entertainment, retail, and spa. Each tier unlocks tangible benefits, showing that guests are as valuable as the rare gemstones the program’s tiers are named after. From Jade, then Sapphire, to Ruby, then Diamond, each tier is even more valuable than the one before.

Beginning at the Sapphire Tier and progressing to Ruby and Diamond, guests will receive expanded benefits by tier level, such as slot multipliers, which allow for tier progression faster; complimentary late checkout; and parking. The Ruby and Diamond Tiers receive suite upgrades, complimentary suite nights to share, priority access to resort amenities, complimentary valet, and their choice of airfare, golf, or Canyon Ranch spa + fitness credit.

“Venetian Rewards marks yet another milestone in the ongoing evolution of the Venetian Resort. This all-new program continues to provide the best access for our gaming customers and enhances earnings on experiences including gaming, dining, entertainment, our world-class spa, and more, for all of our guests,” remarked Patrick Nichols, president and chief executive officer of The Venetian Resort Las Vegas.

Venetian Rewards guarantees members the most favorable suite rates when booking direct, as well as personalized offers. Recipient of the #1 Hotel in Las Vegas in the 2023 Conde Nast Traveler’s Readers’ Choice Awards, the iconic property ushers in this new program on the heels of a $1 billion redevelopment project. Membership to Venetian Rewards is complimentary and begins in March. Guests will be able to enroll while visiting The Venetian Resort, by phone when making a reservation, or online.

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