Aristocrat Gaming set to showcase its over 75 games portfolio at ICE London 2024

Industry

Aristocrat Gaming has announced that it will be showcasing at ICE 2024 in London, from February 6-8, 2024, with the event “Play the A”. At this attraction, the company plans to display over 75 games, including Premium, For Sale, and For Sale Link titles for the EMEA region.

Anaxi, a Real Money Gaming and Customer Experience Solutions Aristocrat division, will present the latest titles and developments, including Buffalo Gold Collection, Jackpot Carnival, among others. Another customer-focused experience will be the transformation of land-based games into online games.


Marcel Heutmekers

“We are committed to the growth of EMEA and expanding our offerings to our customers, that is why we continue to invest heavily in design and development each year, to create games that help to meet our customers’ needs and player demand,” said Marcel Heutmekers, VP of Sales and Operations in EMEA for Aristocrat Gaming. “We invite all ICE attendees to come experience our industry-leading games, cabinets, and online integrations first-hand to see what’s possible for their floors.”

Jackpot Carnival, named “Slot of the Year” at Global Gaming Awards Las Vegas 2023, , will make its European debut at ICE London 2024. Available in the MarsX Portrait cabinet, it includes new gameplay, themed bonus features, free games with multipliers, and other titles such as Buffalo, THE POWER OF 88.

Other Premium titles to be displayed include Tarzan Link: City of Gold and Palace of Diamonds featuring mechanisms like Hold & Spin, Super Hold & Spin, and Super Super Hold & Spin, accompanied by Cash-on-Reels prizes.

The Where’s the Gold Jackpots games: Buffalo, Geisha, and Pompeii, which, according to the provider, are well-ranked in the Eilers U.S. charts, will offer features that increase multipliers in the base game and jackpot.

Aristocrat Gold Jackpots

Also available to visitors will be Dragon Link titles: Autumn Moon, Genghis Khan, Golden Century, Happy & Prosperous, Panda Magic, and Peace and Long Life, featuring elements such as free spins, stacked wilds, and the Hold & Spin bonus.

The gaming provider highlighted the popularity of online games among operators and players in the EMEA region and announced that, for this year, 100% of the game sale titles presented at ICE are link-enabled. New For Sale Link titles on display include Ju Cai Gin Gui and Fortune Harmony in the MarsX Upright, and Lunar Cash, Reign of Gold, and Triple Power Link in the MarsX Portrait cabinet.


Ju Cai Gin Gui, Fortune Harmony and Jackpot Carnival slots

Aristocrat Gaming will also present Super Bowl Link, the first NFL-themed slot machine available in the MarsX Portrait cabinet, exclusively licensed by NFL Slots.

According to the company, there will also be a zone dedicated to South Africa with 5 Dragons series games configured in the South African Rand currency and a section for the United Kingdom with a variety of five familiar games.

Anaxi will offer its portfolio for the iGaming sector at the event, including popular land-based casino titles like Buffalo, Buffalo Gold, Buffalo Chief, Cash Express Luxury Line, and Jackpot Carnival, in fully online versions.

Aristocrat recently opened a new integration center in Barcelona, which, according to the provider, reinforces its investment in the EMEA region and its teams.

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