- One of the leading game aggregators in the world, the famous SOFTSWISS Game Aggregator, partnered with the popular game provider Ready Play to strengthen its position and further expand across the global iGaming market.
Industry giants partner up to improve the player experience
SOFTSWISS operates one of the most popular aggregation platforms in the whole industry. The new partnership will help in its further development since a range of new slot games will be added to it.
On the other hand, Ready Play is a company with a long history in the industry. It’s been present on the market for 20 years, and it is present in many key regulated markets across the globe. The company got a certification from Channel Islands’ Alderney Gaming Control Commission, which allows SOFTSWISS to expand in that market as well.
This partnership means a lot for both companies, allowing them to offer their customers an advanced customer experience and improve the player experience as well.
Ready Play is popular for its unique features such as its gamified slot releases Reel Bingo and Snakes & Ladders, which became a huge hit among the players. The games became even more popular because of their statistical data and analysis, which is unique in the market. Both companies can use this data to improve the player experience, which will without doubt lead to a successful partnership.
Ready Play is also known for unusual testing of its games – while the content production stage lasts, the real players are invited to test out the games, and that allows the company to create the content that really fulfills all the wishes of its fans and players, thanks to the feedback they get from the players. SOFTSWISS also invites their clients to try their products before the official launch and give their feedback, so the values of the two companies completely align when it comes to this matter.
SOFTSWISS Game Aggregator recently announced the cross-product integration with the famous SOFTSWISS Jackpot Aggregator, which will upgrade its offering, along with a range of advanced sports betting products.
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, said: “The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings. Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”
Grant Benson, Commercial Officer of Ready Play, added: “We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations. Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”
Source: Miller, George, “SOFTSWISS Game Aggregator Partners with Ready Play”. European Gaming. January 16, 2024.